Question: Tsai works for an online retailer and is interested in using a remarketing audience for a new Google Display campaign. Which type of users would he reach in the campaign?
- People that have expressed a previous intent to purchase similar products
- People known to be passionate about the company's product market
- People that have similar traits to the company's current customer base
- People that visited the site
Explanation
Remarketing in Google Display is built from your data segments, which use first-party interaction data to reconnect with people who already engaged with the business. In Audience manager, website visitors are a standard segment type for this setup. These users are collected through the Google tag and page-based rules, so eligibility comes from prior site activity rather than from inferred interests or modeled similarity. That makes this a re-engagement audience based on site visits. Google Help+2Google Help+2
Why the other options are incorrect
Previous purchase intent This describes in-market segments, which focus on users actively researching or considering a purchase, not on users from the advertiser’s site traffic. Google Help
Passionate about the product market This describes Affinity segments, which are based on long-term interests and habits rather than previous visits to the site. Google Help
Similar traits to current customers This refers to a similarity-based audience such as Lookalike segments, not a remarketing audience built from direct site interaction. Google Help
Source for verification
https://support.google.com/google-ads/answer/2472738
https://support.google.com/google-ads/answer/2497941
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