Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads. What might she have seen?

Here is the answer of the question: Using various attribution models in the Model Comparison Tool, a campaign manager notices something that makes her increase her investment in Google Display ads. What might she have seen?

• A channel received none of her investment.
• A certain channel received a bulk of her investment and disproportionally drove a low conversion
• A certain channel received a bulk of her investment and proportionally drove a high conversion volume.
• A certain channel received a small share of her investment and drove a proportionally low conversion volume.

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