Veronica is the marketing manager at a luxury sports car company and has set up a Display campaign for the company’s most expensive and luxurious product line. She’s now contemplating whether they need to alter their view-through conversion window. Should Veronica change their view-through conversion window, and why?

Here is the answer of the question: Veronica is the marketing manager at a luxury sports car company and has set up a Display campaign for the company’s most expensive and luxurious product line. She’s now contemplating whether they need to alter their view-through conversion window. Should Veronica change their view-through conversion window, and why?

• No, because the sales cycle for a luxury car will be within the default window.
• Yes, because the sales cycle for a luxury car will be longer than the default window.
• No, because having a longer view-through conversion window will skew regular conversion data.
• Yes, because having a longer view-through conversion window will make the campaign look more impressive.

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