Question: What are the two best practices Dylan should follow if he wants to implement a Google Display campaign with a Target CPA of $10? Select 2 Correct Responses
- Allow for a two-week ramp-up period before making any big changes.
- Assign a daily budget constriction of $50.
- Assign a 10% rate of return for the campaign.
- Allocate a daily budget of at least $100 for the campaign.
Explanation
With Target CPA, Google recommends an average daily budget of at least 10 times the target, so a $10 goal maps to a $100 daily budget. Google Help+1
That budget gives Smart Bidding enough room to compete in auctions and optimize toward the target efficiently. Google Help+1
Google also advises giving the bid strategy time to adjust after launch or significant changes. Google Help
For larger changes, stabilization can take up to two conversion cycles, so waiting roughly 7 to 14 days before major edits is the correct practice. Google Help+1
Why the other options are incorrect
10% rate of return uses Target ROAS logic, not Target CPA. Google Help
$50 daily budget is only 5 times the target and falls below Google’s recommended starting budget level. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/16797388
https://support.google.com/google-ads/answer/6268633
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.