Question: What are three benefits of a Performance Max campaign? Choose three.
- Gives you more control by manually setting up campaigns
- Simplifies campaign management.
- Optimizes on goals using artificial intelligence
- Helps you reach consumers across Google platforms
For the EN-GB exam version, the answer options are as follows:
- Optimises on goals using artificial intelligence
- Helps you reach consumers across Google platforms
- Gives you more control by manually setting up campaigns
- Simplifies campaign management.
Explanation
Performance Max uses Google AI to optimize campaign performance toward selected business goals. It simplifies campaign management by combining access to multiple Google channels in one campaign. It can reach consumers across Search, YouTube, Display, Discover, Gmail, Maps, and Shopping inventory. This makes it broader and more automated than campaign types that require separate channel-level setup.
Why the other options are incorrect
Manually setting up campaigns is incorrect because Performance Max focuses on automation and cross-channel optimization, not increased manual control.
Source for verification
https://support.google.com/google-ads/answer/10724817
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