Question: What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.
- Maximize Conversion Value
- Cost-per-impressions (CPM)
- Target Cost-per-Action (tCPA)
- Target Return on Ad Spend (tROAS)
- Cost-per-click (CPC)
Explanation
Smart Bidding can optimize campaigns toward offline conversion actions when those actions are included in conversion goals. Conversion-focused automated bidding uses Google AI to adjust bids at auction time based on the likelihood of valuable outcomes. Value-based bidding is especially useful when offline actions such as store visits or store sales have assigned conversion values. These strategies help align bidding with total business impact across online and in-store behavior.
Why the other options are incorrect
Cost-per-impressions (CPM) optimizes for ad impressions, not offline conversion actions.
Cost-per-click (CPC) focuses on clicks and does not use automated conversion-value optimization.
Source for verification
https://support.google.com/google-ads/answer/7065882
https://support.google.com/google-ads/answer/7684216
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Grow Offline Sales Certification" page.