Question: What's a recommendation when setting up a Performance Max for omnichannel goals campaign?
- Include all products from the local product feed
- Include all products from the local product inventory feed
- Segment products by availability and product type
- Segment products by performance and business goals
Explanation
A Performance Max campaign for omnichannel goals should be structured around the outcomes the retailer needs to optimize. Product grouping should reflect value, margin, priority, or sales objectives so Smart Bidding can allocate spend toward the most meaningful results. This helps connect online conversions with offline outcomes such as store visits and store sales. Treating every product the same can limit control over budget focus and business impact.
Why the other options are incorrect
All local product inventory can reduce strategic control because every SKU receives the same campaign priority.
All local product feed is too broad and does not organize products around business value.
Availability and product type may help with organization, but it is not the recommended basis for omnichannel goal optimization.
Source for verification
https://support.google.com/google-ads/answer/10724817
https://support.google.com/google-ads/answer/6167176
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