Question: What are two ways you can leverage existing content for marketing efficiencies?
- Repurpose a social post from a different platform that has good engagement
- Research and write an article
- Deconstruct a research paper into several infographics
- Don’t reuse content as it will become stale
Explanation
LinkedIn’s content strategy guidance supports reusing strong existing assets to improve marketing efficiency. A high-performing social post can be adapted for LinkedIn when the format, message, and creative match the audience context. A research paper can be broken into visual assets such as infographics to make complex information easier to consume. This approach extends content value without requiring every asset to be built from zero.
Why the other options are incorrect
Research and write an article requires creating new content, so it does not primarily leverage existing assets for efficiency.
Don’t reuse content as it will become stale is incorrect because thoughtful repurposing helps extend the useful life of strong content.
Source for verification
https://www.linkedin.com/help/lms/answer/a420488
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