Question: What campaign type and Smart Bidding strategy should an advertiser set up in a Google Ads campaign in order to show ads across YouTube, Discover and Gmail feeds to get as many sales as possible within a set budget?
- Shopping and Target CPA
- Sales and Target ROAS
- Discovery ads and Maximize conversions
- Discovery and Maximize conversion value
Explanation
This campaign needs the Google feed-based campaign family that serves across YouTube, Discover, and Gmail, not a retail-only setup or an objective by itself. The bidding method should optimize for the highest possible number of conversions within the available budget, which fits a sales-volume goal better than a value-based return goal. A value-focused strategy would prioritize conversion value, not the total number of sales. In current Google Ads documentation, this inventory is covered by Demand Gen campaigns, which replaced the earlier Discovery campaign naming. Google Help+1
Why the other options are incorrect
Shopping and Target CPA Shopping is a different campaign family and does not provide this feed-based delivery across YouTube, Discover, and Gmail. Google Help
Sales and Target ROAS Target ROAS optimizes for return and conversion value, not for the maximum number of conversions within budget. Google Help+1
Discovery and Maximize conversion value Maximize conversion value is designed to prioritize higher total value, not the highest count of sales. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/13695389
https://support.google.com/google-ads/answer/13695777
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