Question: What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?
- Bulksheets
- Conversions
- Templates
- Rules
Explanation
Conversions are shared from Search Ads 360 to Google Ads so Google Ads Smart Bidding can use them for auction-time bidding. This includes Floodlight and other Search Ads 360 conversion data related to linked Google Ads accounts. The shared data gives Google Ads the conversion signals needed for real-time bid optimization. Without conversion-data sharing, Google Ads auction-time bidding cannot be enabled through Search Ads 360.
Why the other options are incorrect
Rules automate account actions, but they are not the data shared for auction-time bidding.
Bulksheets support bulk campaign changes, not real-time bidding signals.
Templates automate campaign structure creation, not conversion signal sharing.
Source for verification
https://support.google.com/sa360/answer/9333528?hl=en
https://support.google.com/sa360/answer/13660055?hl=en
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