Question: What is the direct result of focusing only or mostly on conversion? Select all that apply.
- The opportunity for a longer-term, and far greater, business impact is missed
- The number of Page followers decreases
- A large component of the audience journey is missed
- The conversion rate increases
Explanation
LinkedIn’s full-funnel marketing strategy supports awareness, consideration, and conversion rather than treating the audience journey as only a final action. Focusing mainly on conversion ignores people who are not ready to act yet but may become valuable later. Brand-building content helps create memory, trust, and future demand before direct response activity becomes effective. A narrow lower-funnel approach can reduce long-term business impact by missing earlier influence points.
Why the other options are incorrect
Page followers are not directly reduced simply because a strategy focuses mostly on conversion.
Conversion rate is not guaranteed to increase when earlier funnel stages are ignored.
Source for verification
https://www.linkedin.com/help/lms/answer/a422832
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