Question: What is the first question you should ask before you start gathering and analyzing data about your website?
- “How is my website currently performing in search engine results pages?”
- “How much traffic is my website getting from different channels?”
- “What is the highest-impact page on my website currently?”
- “What is my main goal for my website and what metrics can I track to help me achieve it?”
Explanation
HubSpot’s lesson says the first step is to define the website’s main goal before gathering data, because that goal determines which metrics matter. HubSpot
It then explains that the data needed to prove success depends on that goal, so analysis should begin with purpose rather than with reports or dashboards. HubSpot
HubSpot gives examples such as increasing engagement to generate more leads or increasing traffic from a specific channel, which shows that metric selection changes with the objective. HubSpot
The lesson also says website analytics and traffic analytics become useful only after the right metrics are chosen for the goal that was defined. HubSpot+1
Why the other options are incorrect
A) This starts with one reporting area, but HubSpot says the first step is defining the overall website goal before choosing what to measure. HubSpot
B) This narrows the analysis to channel traffic too early, while HubSpot starts with the main goal and then selects supporting metrics. HubSpot
C) This jumps to page prioritization, but HubSpot first requires a goal-based approach to analysis. HubSpot
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Content Hub For Marketers" page.