Question: What type of account do you create for reporting on search campaigns that aren't directly supported by Search Ads 360?
- Submanager account
- Manager account
- Campaign account
- Engine track account
Explanation
Engine track account is used in Search Ads 360 to report on search campaigns from advertising platforms that are not directly supported for campaign management. It supports reporting on performance metrics and Floodlight conversion activity, but it does not create or manage campaigns. This account type helps bring unsupported search activity into Search Ads 360 reporting. It is designed for reporting-only coverage when full campaign management is unavailable.
Why the other options are incorrect
Manager account is used to organize and manage accounts, not to report on unsupported search campaigns directly.
Campaign account is not the Search Ads 360 account type used for unsupported search campaign reporting.
Submanager account sits below a manager account, but it is not the reporting-only account type for unsupported engines.
Source for verification
https://support.google.com/sa360/answer/14310592?hl=en
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