Question: What type of users would an advertiser reach with a remarketing audience?
- People that have expressed a previous intent to purchase similar products
- People known to be passionate about the company's product market
- People that visited the site
- People that have similar traits to the company's current customer base
Explanation
A remarketing audience in Google Ads is built from your data segments, which use first-party interaction data to reconnect with people who already engaged with the business. For Display, one of the standard segment types is website visitors collected through the Google tag. That means the campaign is reaching users based on prior site activity, not on inferred intent, broad interests, or modeled similarity. This makes website visitors the correct match for a remarketing audience. Google Help+1
Why the other options are incorrect
In-market This reaches users showing active purchase intent for relevant products, not people who already visited the advertiser’s site. Google Help
Affinity This targets users based on long-term interests and habits, which is an awareness audience rather than a remarketing audience. Google Help
Similar audiences This is used to find new users who resemble an existing audience source, not to re-engage prior site visitors. Google Help+1
Source for verification
Google Ads Help: About your data segments. Google Help
Google Ads Help: About audience segments. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.