Question: What's a best practice an advertiser can adopt after setting up a Discovery ads campaign?
- Wait two or three weeks before making any changes to their bidding strategy.
- Adjust their bidding strategy every three days until campaign performance is steady.
- Follow up immediately with a campaign to re-engage previous site visitors using custom groups.
- Merge Discovery campaign reports with other Google properties.
Explanation
Discovery campaigns use automated bidding, so the system needs a Learning period before performance can be judged accurately. Google recommends letting the campaign ramp for at least two weeks before making major changes so bidding can calibrate to conversion signals and audience response. Making changes too early can interrupt optimization and make the initial data less reliable. That is why waiting two or three weeks before adjusting the bidding strategy is the correct best practice. Google Help+1
Why the other options are incorrect
B) Frequent bid changes work against the Learning period and can reduce bidding stability. Google Help+1
C) Re-engaging previous visitors is a separate audience tactic and not the main post-launch bidding best practice. Google Help+1
D) Reporting changes do not address the need to let automated bidding stabilize after launch. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/15110871
https://support.google.com/google-ads/answer/16797388
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