Question: What's an example of an online sales goal?
- Wanting your consumers to schedule an appointment before purchasing the product.
- Wanting to promote your product and drive consumers to your physical location.
- Wanting to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
- Wanting to promote your online inventory and drive consumers to purchase a product on your website.
or
- You want your consumers to schedule an appointment before purchasing the product.
- You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic.
- You want to promote your online inventory and drive consumers to purchase a product on your website.
- You want to promote your product and drive consumers to your physical location.
Explanation
An online sales goal focuses on promoting products available for purchase through a website. It is used when the desired action is an online transaction rather than a store visit or offline interaction. In retail campaigns, this goal depends on accurate product data, conversion tracking, and a purchase-ready destination. It aligns campaign optimization with ecommerce outcomes such as product purchases and conversion value.
Why the other options are incorrect
Physical location is incorrect because that describes an offline or store-visit goal, not online sales.
Schedule an appointment is incorrect because that reflects a lead or appointment-based action, not direct online purchase behavior.
Awareness is incorrect because it focuses on visibility and engagement before purchase intent.
Source for verification
https://support.google.com/google-ads/answer/7450050
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