Question: When examining your attribution report, you notice 85% of your leads that have closed into customers have downloaded your introductory ebook, but your sales team is only closing 1% of leads from social sources. How do you support your Sales team to close more leads from social into customers?
- Ensure all leads from social sources are nurtured with the introductory ebook before speaking to sales.
- Devote more time to posting blogs on Facebook.
- Direct further resources for paid advertising on Twitter to spread your influence to additional channels.
- Connect with your sales team to coach them on their disconnect in closing the leads.
Explanation
An attribution report shows which content interactions contribute to contacts, deals, and revenue, so the repeated ebook download is a strong signal that this asset helps move leads toward conversion. HubSpot also ties content to the buyer’s journey, which means an introductory ebook is useful for educating earlier-stage leads before a sales conversation. If socially sourced leads rarely close but closed customers usually engaged with that ebook, the strongest next step is to add that asset into the lead nurturing path for those leads before handoff. That uses the proven content path instead of sending social leads to Sales without the same level of context or readiness. HubSpot Academy+3HubSpot Knowledge Base+3HubSpot Knowledge Base+3
Why the other options are incorrect
B More Facebook blog posting may increase reach, but it does not solve the conversion gap identified by the attribution report. HubSpot Knowledge Base+1
C Expanding paid promotion changes distribution volume, but the data points to a lead nurturing problem after acquisition, not a channel-expansion problem. HubSpot Knowledge Base+1
D Sales coaching could be useful later, but the clearest HubSpot-aligned action is to replicate the content interaction already associated with customer conversion. HubSpot Knowledge Base+2HubSpot Knowledge Base+2
Source for verification
https://knowledge.hubspot.com/reports/create-attribution-reports
https://academy.hubspot.com/lessons/lead-nurturing-with-hubspot
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