Question: When it comes to retargeting for lead gen, which is considered a best practice for audience size and scale?
- 50K+ for open not submitted in the past 60 days
- 50K+ for video in the past 30 days
- 1K+ for open not submitted in the past 90 days
Explanation
Lead Gen Form retargeting uses Matched Audiences to reach members who opened or submitted a form. For lead generation retargeting, LinkedIn recommends enough audience scale to support delivery without making the segment too restrictive. A longer engagement window gives Campaign Manager more eligible member accounts to match and retarget. This approach balances intent quality with the minimum scale needed for effective campaign delivery.
Why the other options are incorrect
50K+ for open not submitted in the past 60 days is too large and uses a shorter window than the recommended lead form retargeting scale.
50K+ for video in the past 30 days applies to video engagement retargeting, not lead form retargeting.
Source for verification
https://www.linkedin.com/help/lms/answer/a427551
https://www.linkedin.com/help/lms/answer/a422179
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