When setting up a Display campaign, should an online retailer change their view-through conversion window for a product with a long sale cycle?

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Here is the answer of the question: When setting up a Display campaign, should an online retailer change their view-through conversion window for a product with a long sale cycle?

  • Yes, because the sales cycle for that product may be longer than the default window.
  • No, because having a longer view-through conversion window will skew regular conversion data.
  • No, because the sales cycle for that product will be within the default window.
  • Yes, because having a longer view-through conversion window will make the campaign look more impressive.

The above question is related to “Google Ads Display Professional Certification Exam“. You can find all the updated questions and answers related to to “Google Ads Display Professional Certification Exam” on the “Google Ads Display Professional Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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