Question: Where can you find your website and traffic analytics reports in HubSpot?
- Reporting & Data > Datasets
- Reporting & Data > Dashboards
- Reporting & Data > Reports
- Page Performance
Explanation
HubSpot places website and traffic analytics inside Reports, where the Web traffic analysis tools are accessed. The official navigation for this reporting area is the reports workspace, not dashboards or datasets. HubSpot’s documentation for traffic analytics specifically directs users to go to Reporting > Reports and then open Marketing > Web traffic analysis. That is why the correct location is the reports area in the account navigation. HubSpot Knowledge Base+1
Why the other options are incorrect
Datasets This area is for working with data models for reporting, not for viewing standard website and traffic analytics reports. HubSpot Knowledge Base+1
Dashboards Dashboards can display reports, but HubSpot’s traffic analytics documentation sends users to Reports to access Web traffic analysis. HubSpot Knowledge Base+1
Page Performance This is a specific analytics view for content, not the main navigation area where website and traffic analytics reports are located. HubSpot Knowledge Base+1
Source for verification
https://knowledge.hubspot.com/reports/analyze-your-site-traffic-with-the-traffic-analytics-tool
https://knowledge.hubspot.com/website-and-landing-pages/export-web-content-and-data
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