Question: Which campaign setting should a family-friendly business use for a Display campaign to prevent their ads from appearing on content unsuitable for their brand?
- Frequency capping
- Content exclusions
- Bidding and budget
- Locations and languages
Explanation
The correct setting is Content exclusions because it controls where Display ads are allowed to appear across the Google Display Network. Google Ads uses this setting to block ads from showing next to sensitive content, excluded themes, specific placements, and other environments that may not fit a brand’s suitability requirements. That makes it the right choice for a family-friendly business that wants to protect brand image while still running a Display campaign. The other settings manage delivery, spend, or targeting, but they do not control unsuitable content adjacency. Google Help+1
Why the other options are incorrect
Frequency capping limits how often the same person sees an ad, but it does not prevent ads from appearing beside unsuitable content. Google Help
Bidding and budget controls spending and bid behavior, not brand suitability or page-level ad environments. Google Help
Locations and languages controls geographic and language targeting, but it does not filter unsafe or inappropriate content categories. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7444288
https://support.google.com/google-ads/answer/12764663
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.