Question: Which campaign type is the best choice for acquiring new customers, creating new leads, growing sales and broadening the reach of existing marketing campaigns?
- Gmail
- Discovery ads
- Customer match
- Shopping ads
Explanation
In this context, Discovery ads are the best fit because they support both prospecting and re-engagement, which aligns with new customer acquisition, lead generation, sales growth, and broader remarketing reach. Google now documents this campaign family as Demand Gen campaigns, which extend this capability across YouTube, Discover, Gmail, and the Google Display Network. That combination gives one campaign type the ability to use visual storytelling, audience signals, and conversion-focused optimization across multiple Google surfaces. Because it can support both upper-funnel reach and lower-funnel action in the same campaign family, it is the strongest match for all four goals together. Google Help+1
Why the other options are incorrect
Gmail Gmail is a placement surface, not the campaign type designed to handle all four goals in one setup. Google Help+1
Customer Match Customer Match is an audience solution built from first-party data, not a standalone campaign type for this full set of objectives. Google Help
Shopping ads Shopping ads are centered on product-feed retail promotion, not the broader mix of acquisition, leads, sales, and remarketing expansion. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/13695777
https://support.google.com/google-ads/answer/2567043
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.