Question: Which drives a higher click-through-rate (CTR)?
- Static
- Carousel
Explanation
Carousel Ads allow multiple cards within one ad, giving members more ways to interact with the creative. Each card can highlight a different benefit, feature, proof point, or step in a story. This interactive format can encourage deeper engagement than a single static asset. The swipeable structure helps make the creative more exploratory and can support stronger click-through rate performance.
Why the other options are incorrect
Static is incorrect because a single image offers fewer interactive elements and less storytelling depth than a multi-card format.
Source for verification
https://business.linkedin.com/marketing-solutions/ads/carousel-ads
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