Question: Which of the following is a condition required for enhanced conversions usage?
- Must use conversions from Google Analytics or offline conversions as your conversion source
- Google Ads Conversion tracking as your conversion source
- Use Google Display Ads or Display & Video 360 (DV360) as the main ads buying platform.
- Must have email addresses and mobile numbers to match with Google logged-in data
or
- Google Ads conversion tracking as your conversion source
- Must have email addresses and mobile numbers to match with Google logged-in data
- Use Google display ads or Display & Video 360 (DV360) as the main ads buying platform.
- Must use conversions from Google Analytics or offline conversions as your conversion source
Explanation
Enhanced conversions supplements existing conversion tags by sending hashed first-party customer data to Google in a privacy-safe way. For web implementation, it is configured on a Google Ads conversion action using the Google tag, Google Tag Manager, or Google Ads API. SHA256 hashing is applied before user-provided data is sent. This setup improves conversion measurement while keeping the data process tied to Google Ads conversion measurement.
Why the other options are incorrect
Email addresses and mobile numbers is incorrect because both identifiers are not required together for matching.
Display Ads or Display & Video 360 is incorrect because those platforms are not required as the main buying platform.
Google Analytics or offline conversions is incorrect because imported Google Analytics goals are not supported for this web setup.
Source for verification
https://support.google.com/google-ads/answer/9888656
https://support.google.com/google-ads/answer/13258081
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