What should a marketer do when a subset of conversions can’t be tied to ad interactions?

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Here is the answer of the question: What should a marketer do when a subset of conversions can’t be tied to ad interactions?

  • Don’t buy impressions on browsers or device types where their ability to measure is declining.
  • Make daily changes to the Smart Bidding campaigns so they’re not waiting long for the algorithm to learn and adjust.
  • Turn to partners who may be able to fill the gaps via fingerprinting and alternative ID solutions.
  • Use conversion modeling to provide a more complete picture of their advertising performance.

The above question is related to “Privacy for Agencies and Partners Certification Exam“. You can find all the updated questions and answers related to “Privacy for Agencies and Partners Certification Exam” on the “Privacy for Agencies and Partners Certification Exam Answers” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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