Question: Which of these is an example of a Google best practice correctly applied in a responsive display ad?
- Writing short headlines with the same messaging but phrased in different ways.
- Using long headlines that summarize all of the points made in the short headlines.
- Checking that all headlines and descriptions are distinct and can be used interchangeably.
- Adding trademark and copyright symbols to company names.
Explanation
In responsive display ads, Google automatically mixes text assets into different combinations across placements. Because of that, headlines and descriptions should each communicate something unique while still working well together in different pairings. Google’s guidance specifically says each headline should say something different, and descriptions should complement rather than repeat the same idea. This helps the system assemble stronger ad combinations and improves asset variety during delivery.
Why the other options are incorrect
A) Repeating the same message in multiple short headlines reduces useful asset variety and is not a best practice for responsive display ads.
B) A long headline should stand on its own and present a unique value proposition, not simply summarize the short headlines.
D) Google guidance for the business name field does not recommend adding trademark or copyright symbols as a text-asset best practice.
Source for verification
https://support.google.com/google-ads/answer/9050310
https://support.google.com/google-ads/answer/2404190
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.