Which Smart Bidding option would be best for an advertiser trying to maximize sales while making sure conversions, on average, don’t exceed a certain cost, and why?

Here is the answer of the question: Which Smart Bidding option would be best for an advertiser trying to maximize sales while making sure conversions, on average, don’t exceed a certain cost, and why?

• Target CPA, because it grows conversion volume at his target cost per acquisition.
• Target Impression Share, because it grows both awareness and conversions at an assigned cost point.
• Enhanced CPC, because it offers the greatest amount of control over the bidding process.
• Maximize Conversions, because it doesn’t require historical conversion data.

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