Question: Why should companies with physical locations embrace app usage?
- Mobile apps help build brand and website awareness.
- Apps inform potential customers of opening and closing times.
- Over half of consumers use mobile apps when shopping in-store.
- Apps encourage potential customers to subscribe to their newsletter.
Explanation
Apps can support in-store shoppers by helping them compare products, access offers, check loyalty information, and make purchase decisions. For companies with physical locations, app usage connects digital engagement with store visits and purchase intent. App campaigns can help acquire and re-engage users who may interact with the brand before, during, or after visiting a store. This makes app promotion relevant for retailers that rely on both mobile behavior and physical locations.
Why the other options are incorrect
Opening and closing times Store hours are useful information, but they are not the main strategic reason to embrace app usage.
Brand and website awareness App promotion focuses on app discovery and engagement, not primarily website awareness.
Newsletter subscriptions Email sign-ups can be valuable, but they are not the core reason physical-location businesses should promote app usage.
Source for verification
https://www.thinkwithgoogle.com/_qs/documents/322/app-marketing-mobile-shopping.pdf
https://support.google.com/google-ads/answer/6247380?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.