Question: Why would you want to run competitive analyses of keywords?
- To figure out what keywords your web pages are currently ranking for
- To determine whether you should be targeting a long tail keyword or a head term
- To ensure the keywords you're targeting are aligned with your audience
- You shouldn't run competitive analysis of keywords.
Explanation
Running a competitive analysis of keywords helps ensure that the keywords you target match the intent and needs of your audience. Understanding which terms competitors rank for provides insight into what is relevant and effective within your industry. This alignment improves content strategy, search visibility, and engagement.
Why the other options are incorrect
To figure out what keywords your web pages are currently ranking for is internal analysis, not competitive analysis.
To determine whether you should be targeting a long tail keyword or a head term is a tactical decision informed by research but not the primary purpose of competitive analysis.
You shouldn't run competitive analysis of keywords is incorrect because it is a valuable SEO strategy.
Source for verification
https://knowledge.hubspot.com/seo/keyword-researchturn3search4
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