Question: You just landed your dream job as a content creator at a local startup. It’s your first week and your boss asks you to perform a content audit to get acquainted with the company’s collateral as well as organize it. Where might you start looking for content that already exists?
- Talk with the sales team
- Check with more tenured employees
- Look through the company’s CRM and CMS
- All of the above
Explanation
A content audit in HubSpot starts by locating and inventorying existing assets so they can be organized and evaluated within a broader content strategy. The CRM and CMS are important starting points because they hold published content, campaign assets, and customer-facing materials. The sales team and more tenured employees are also valuable sources because they often know where older collateral lives and which materials are actively used in conversations with prospects. Since each source can reveal existing content, the complete starting point includes all of them. HubSpot Academy+2HubSpot Blog+2
Why the other options are incorrect
A) This is incomplete because the sales team is only one source of existing collateral, not the full scope of where a content audit should begin. HubSpot Blog+1
B) This is incomplete because experienced employees can help uncover legacy assets, but HubSpot content also lives in core systems and across teams. HubSpot Academy+1
C) This is incomplete because the CRM and CMS contain important content, but they do not replace the institutional knowledge held by sales and long-tenured team members. HubSpot Blog+1
Source for verification
https://academy.hubspot.com/lessons/planning-a-long-term-content-strategy
https://blog.hubspot.com/sales/sales-collateral
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Content Marketing Certification" page.