You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

Here is the answer of the question: You own a small business that sells scented candles. You’re prepared to run your first Performance Max campaign that uses a set budget. How does the system allocate budget on a Performance Max campaign?

• Budget is allocated manually by campaign, so you’ll need to create a separate campaign channel and separate campaign for budget.
• Budget is allocated automatically across channels based on performance. There’s no need to create a different campaign for each channel.
• Budget is automatically allocated by campaign, so you’ll need to create a separate campaign by channel, and Smart Shopping will optimize budget.
• Budget is manually allocated across channels based on your channel preference. You maintain control over the campaign setup while you optimize by channel manually.

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