Question: Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
- YouTube & partners line item
- Video line item
- Display line item
- Mobile app install line item
Explanation
Native video ads are built as native creative assets and served through native inventory in Display & Video 360. Native creatives are assigned to a Display line item, even when the native format includes video. This line item type supports display and native inventory buying outside dedicated YouTube or standard video inventory workflows. The key distinction is the native format, not the presence of video in the creative.
Why the other options are incorrect
YouTube & partners line item is used for YouTube inventory, not native publisher inventory.
Mobile app install line item is designed to drive app installs, not native video creative delivery.
Video line item is used for standard video inventory, not native video ads.
Source for verification
https://support.google.com/displayvideo/answer/7359723
https://support.google.com/displayvideo/answer/2696776
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