Question: You're setting up a Shopping campaign but aren't sure which campaign goal to select. You'd like to engage with shoppers who are close to making a purchase decision. Which goal should you select?
- Sales
- Website traffic
- Lead
- Awareness
Explanation
The Sales goal is used when the campaign should focus on shoppers who are ready to complete a purchase. In Shopping campaigns, this goal aligns campaign setup with retail outcomes such as online sales, store sales, or other purchase-focused conversions. It helps Google Ads recommend settings that support conversion-driven performance. This goal is more appropriate for lower-funnel shopping intent than awareness or traffic-focused objectives.
Why the other options are incorrect
Awareness is incorrect because it focuses on reach and visibility, not shoppers close to purchase.
Lead is incorrect because it is designed for collecting potential customer information, not driving product purchases.
Website traffic is incorrect because it focuses on visits rather than purchase-focused conversion outcomes.
Source for verification
https://support.google.com/google-ads/answer/7450050
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