Question: You've completed a couple exploratory interviews, and you want to validate some of the findings you've discovered. Select the appropriate research methods that will help you accomplish this goal.
- Surveys
- Support call shadows
- Card sorts
- Listening Labs
Explanation
After exploratory interviews, validation requires methods that test whether early patterns hold across more people or behaviors. Surveys can quantify how common a finding is across a larger group. Card sorts can validate whether content groupings match user expectations. Listening Labs can reveal whether observed behavior supports the themes found in earlier conversations.
Why the other options are incorrect
Support call shadows is incorrect because it helps observe existing customer issues, but it is not the best method for validating exploratory interview findings in this context.
Source for verification
https://academy.hubspot.com/lessons/understanding-customers-generating-insights
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Marketing Optimization" page.