Question: When developing an experiment intended to test Performance Max campaigns, which best practice should be followed?
- Setting the Performance Max CPA or ROAS target to a level comparable to other campaigns
- Running the Performance Max experiment 1-2 weeks before evaluating results
- Setting an altogether new CPA or ROAS goal for Performance Campaigns
- Limiting the Performance Max budget to 10% of other campaigns’ budgets
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads AI-Powered Performance Ads Assessment" page.