What are the steps of the GROW coaching technique?

Question: What are the steps of the GROW coaching technique?

  • Goal, Reality, Options, Way forward
  • Growth, Resilience, Optimism, Wealth
  • Gradual improvement, Realistic goals, Ongoing support, Willing compliance
  • Grade, Redirect, Optimize, Watch

Explanation

The GROW coaching technique is used in the Transform phase to structure coaching conversations around performance improvement. It helps managers guide reps through a clear coaching path instead of giving vague feedback. The structure supports focused diagnosis, practical problem-solving, and commitment to action. This fits a culture of learning because improvement happens through repeated, intentional coaching conversations.

Why the other options are incorrect

Growth, Resilience, Optimism, Wealth is not the HubSpot coaching model used for sales performance development.

Gradual improvement, Realistic goals, Ongoing support, Willing compliance is not the official GROW coaching technique structure.

Grade, Redirect, Optimize, Watch is not a recognized coaching sequence in Frictionless Sales.

Source for verification

https://academy.hubspot.com/lessons/transform-your-sales-team

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Sales Management Training: Strategies for Developing a Successful Modern Sales Team Certification" page.

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