Question: A media planner configures an ad to reach users who are in London, using an iPhone, and are on a past purchasers list. If a user in London is using an Android device and is on the past purchasers list, how will the ad server respond?
- It won't serve the ad, as it flags a targeting conflict error in the Verification tab and pauses the ad until the list is removed..
- It will serve a default ad instead, as any mismatch in technology targeting overrides geography.
- It won't serve the ad, because the user must satisfy the intersection of all three targeting layers (AND logic).
- It will serve the ad, because the user meets two out of the three criteria (OR logic).
Explanation
Campaign Manager 360 applies multiple targeting settings as combined eligibility requirements. Geographic targeting, technology targeting, and audience list targeting must all match for the ad to be eligible. A user who fails the device requirement does not qualify even if location and audience membership match. The ad server evaluates the user against the full targeting configuration, not a partial-match threshold.
Why the other options are incorrect
OR logic is incorrect because separate targeting layers do not serve based on meeting only some conditions.
Default ad may serve only as fallback, but technology mismatch is not a special override of geography.
Verification tab conflict is incorrect because a non-matching user does not pause the ad or create a verification error.
Source for verification
https://support.google.com/campaignmanager/answer/2826109?hl=en
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