An advertiser wants to track newsletter signups (a non-revenue event) on their site. To make sure they can report on the total number of signups while deduplicating users who refresh the confirmation page, which configuration is required?

Question: An advertiser wants to track newsletter signups (a non-revenue event) on their site. To make sure they can report on the total number of signups while deduplicating users who refresh the confirmation page, which configuration is required?

• Use enhanced attribution and set the lookback window to 1 day.
• Create a sales activity using the transactions counting method.
• Create a counter activity using the unique counting method.
• Use a Custom Floodlight variable to capture the user's email address.

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