Question: An advertiser wants to track newsletter signups (a non-revenue event) on their site. To make sure they can report on the total number of signups while deduplicating users who refresh the confirmation page, which configuration is required?
- Use enhanced attribution and set the lookback window to 1 day.
- Create a sales activity using the transactions counting method.
- Create a counter activity using the unique counting method.
- Use a Custom Floodlight variable to capture the user's email address.
Explanation
A counter activity is used for non-revenue actions such as newsletter signups. The unique counting method helps prevent repeated confirmation page loads from counting the same user multiple times. This keeps signup totals focused on distinct users rather than repeated page refreshes. In Campaign Manager 360, this setup is appropriate for deduplicated activity counting when no transaction value is involved.
Why the other options are incorrect
Enhanced attribution improves click attribution but does not define how signup conversions are counted.
Custom Floodlight variable captures additional values but should not be used to collect email addresses.
Sales activity is used for revenue-based conversions, not non-revenue signup events.
Source for verification
https://support.google.com/campaignmanager/answer/2823400?hl=en
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