Question: What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.
- Viewable cost per impression (CPM)
- Maximize conversion value
- Target return on ad spend (tROAS)
- Enhanced cost-per-click (eCPC)
For the EN-GB exam version, the answer options are as follows:
- Enhanced cost per click (eCPC)
- Maximise conversion value
- Viewable cost per impression (CPM)
- Target return on ad spend (tROAS)
Explanation
Standard Shopping campaigns can use Target ROAS to help optimize bids toward conversion value while aiming for a selected return. They can also use Enhanced CPC, which adjusts manual bids to help increase conversions. These bidding options support performance optimization while keeping the campaign structure based on product groups. The selected strategy should match whether the retailer values conversion value efficiency or assisted manual bidding.
Why the other options are incorrect
Viewable CPM is incorrect because it is focused on viewable impressions, not Standard Shopping performance bidding.
Maximize conversion value is incorrect because it is not the listed Standard Shopping bidding strategy in this context.
Source for verification
https://support.google.com/google-ads/answer/6268637
https://support.google.com/google-ads/answer/2464964
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.