Question: What goal in a Performance max campaign will help you get new customers?
- Customer focus
- Customer acquisition
- Customer retention
- Customer selection
Explanation
Customer acquisition is a Performance Max goal setting used to help optimize for new customers. It lets advertisers guide Google AI toward finding people who have not previously purchased from the business. This setting can support bidding strategies that value new customers differently from existing customers. It is used when growth from new buyers is more important than only maximizing total conversions.
Why the other options are incorrect
Customer selection is incorrect because it is not a Performance Max goal setting.
Customer retention is incorrect because it focuses on existing customers, not acquiring new ones.
Customer focus is incorrect because it is not an official Performance Max goal.
Source for verification
https://support.google.com/google-ads/answer/12077475
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