How are Shopping ads created?

Question: How are Shopping ads created?

• Google's system determines which ad appears in response to a user's search query based on the campaign and bid settings in Merchant Center.
• Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads and the bid set in Merchant Center.
• Google's system determines which ad appears in response to a user's search query based on keywords in Google Ads.
• Google's system determines which ad appears in response to a user's search query based on product information in Merchant Center and the bid set in Google Ads.

or

• The product information in Merchant Center and the bid set in Google Ads helps Google's system determine which ad will show for a user's search query.
• The campaign and bid settings in Merchant Center helps Google's system determine which ad will show for a user's search query.
• Keywords in Google Ads help Google's system determine which ad will show for a user's search query.
• Keywords in Google Ads and the bid set in Merchant Center helps Google's system determine which ad will show for a user's search query.

or

• The product information in Merchant Center and the bid set in Google Ads helps Google's system to determine which ad will show for a user's search query.
• Keywords in Google Ads help Google's system to determine which ad will show for a user's search query.
• Keywords in Google Ads and the bid set in Merchant Center helps Google's system determine which ad will show for a user's search query.
• The campaign and bid settings in Merchant Center helps Google's system determine which ad will show for a user's search query.

Explanation

Shopping ads are generated from product details submitted in Merchant Center, such as title, image, price, and availability. Google uses this product data to match eligible products with relevant user searches. Bidding and campaign settings are managed in Google Ads, which helps determine when products can compete to show. This differs from Search campaigns because Shopping does not rely on manually selected keywords.

Why the other options are incorrect

Keywords in Google Ads is incorrect because Shopping ads use product data, not keyword targeting.

Bid set in Merchant Center is incorrect because bids are managed in Google Ads, not Merchant Center.

Campaign and bid settings in Merchant Center is incorrect because Shopping campaign setup and bidding are handled in Google Ads.

Source for verification

https://support.google.com/google-ads/answer/2454022

https://support.google.com/merchants/answer/7052112

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "AI-Powered Shopping ads Certification" page.