Question: You're working with an apparel brand who's launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?
- Landing page links
- Targeting links
- Custom links
- Deep links
Explanation
Deep links send users from in-app ads to a specific page or location inside an installed mobile app. In Campaign Manager 360, custom Android and iOS deep links can be set as landing pages for in-app ads. Campaign Manager 360 can serve the appropriate deep link based on device, app environment, and installation eligibility. A fallback URL can be used when the app-specific destination is not available.
Why the other options are incorrect
Targeting links control ad eligibility or routing logic, not the in-app destination.
Landing page links can send users to a web page, but they do not specifically open an in-app page.
Custom links is not the Campaign Manager 360 tool name for sending users to app-specific destinations.
Source for verification
https://support.google.com/campaignmanager/answer/6170673
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