Question: A marketer manages two separate brands that sell different products on a shared domain. To compare conversion performance independently while maintaining one source of truth for deduplication, how should the hierarchy be configured?
- Assign one brand as an agency admin and the second brand as a media planner.
- Create two separate Campaign Manager 360 accounts and place unique Google tags on the domain.
- Establish a parent advertiser for the domain and assign each brand as a child advertiser.
- Use a single advertiser level but distinguish brands by assigning them different site IDs.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.