Question: A marketer manages two separate brands that sell different products on a shared domain. To compare conversion performance independently while maintaining one source of truth for deduplication, how should the hierarchy be configured?
- Assign one brand as an agency admin and the second brand as a media planner.
- Create two separate Campaign Manager 360 accounts and place unique Google tags on the domain.
- Establish a parent advertiser for the domain and assign each brand as a child advertiser.
- Use a single advertiser level but distinguish brands by assigning them different site IDs.
Explanation
A parent advertiser can hold the shared Floodlight configuration for the common domain. Separate child advertisers allow each brand to manage campaigns and view performance independently. Both brands can still use the same conversion measurement setup for consistent attribution and deduplication. This structure avoids duplicate tags while preserving brand-level reporting separation.
Why the other options are incorrect
Agency admin and media planner are user roles, not advertiser hierarchy settings.
Separate Campaign Manager 360 accounts would split measurement and weaken a single source of truth.
Site IDs identify media sources, not separate brand-level conversion structures.
Source for verification
https://support.google.com/campaignmanager/answer/2893922?hl=en
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