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A media buyer wants to compare how many people saw an ad at

A media buyer wants to compare how many people saw an ad at least three times before clicking. Which metric or report provides the frequency distribution data necessary for this analysis?

Question: A media buyer wants to compare how many people saw an ad at least three times before clicking. Which metric or report provides the frequency distribution data necessary for this analysis?

  • Standard Report
  • Reach Report
  • Floodlight Report
  • Path to Conversion Report

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.

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