Question: A media buyer wants to compare how many people saw an ad at least three times before clicking. Which metric or report provides the frequency distribution data necessary for this analysis?
- Standard Report
- Reach Report
- Floodlight Report
- Path to Conversion Report
Explanation
The Reach Report is used when analysis depends on unique reach and frequency data rather than conversion activity. It includes reach by frequency metrics, which show how many users were exposed at specific impression-frequency thresholds. A 3+ frequency view supports identifying users who received at least three impressions before later engagement is evaluated. This makes it the appropriate reporting source for frequency distribution analysis in Campaign Manager 360.
Why the other options are incorrect
Path to Conversion Report focuses on interaction sequences leading to conversions, not reach-frequency distribution.
Floodlight Report reports conversion activity from Floodlight configurations, not exposure frequency distribution.
Standard Report provides general delivery and performance metrics but does not provide the required reach-frequency breakdown.
Source for verification
https://support.google.com/campaignmanager/answer/2823516?hl=en
https://support.google.com/campaignmanager/answer/15665151?hl=en
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