Question: A publisher’s video player isn't VPAID-compliant and is rejecting an advertiser's VAST tags. Which setting should the specialist modify at the site or placement level to allow for successful delivery?
- Disable Active View
- Change compatibility to display
- Enable companion banners
- Increase Ad Priority
Explanation
Active View measurement for in-stream video can insert a VPAID measurement adapter into the VAST response. A video player that does not support VPAID may reject the tag when that JavaScript-based wrapper is present. Removing that measurement layer at the site or placement level keeps the tag compatible with standard VAST delivery. The issue is player compatibility with the measurement wrapper, not the video asset itself.
Why the other options are incorrect
Change compatibility to display changes the placement format and does not preserve in-stream video delivery.
Increase Ad Priority affects serving order and cannot remove a VPAID wrapper.
Enable companion banners adds secondary assets and does not resolve player rejection of VPAID.
Source for verification
https://support.google.com/campaignmanager/answer/7173678?hl=en
https://support.google.com/campaignmanager/answer/3311603?hl=en
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