Question: A retailer needs to track the total revenue and the number of items sold for every purchase event. Which Floodlight activity type and counting method should they implement?
- Sales activity using the unique counting method
- Sales activity using the items sold counting method
- Counter activity using the per session counting method
- Counter activity using the standard counting method
Explanation
A sales activity is used for revenue-generating conversion events such as purchases. The items sold counting method records the number of items included in each transaction. This setup also supports reporting purchase revenue through the sales tag values. It is the correct Floodlight configuration when both revenue and item quantity need to be measured.
Why the other options are incorrect
Counter activity measures non-revenue actions and does not capture purchase revenue.
Sales activity using the unique counting method is not the correct method for counting item quantity sold.
Counter activity using the standard counting method counts non-revenue conversions and does not measure sales value.
Source for verification
https://support.google.com/campaignmanager/answer/2823400?hl=en
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