Question: A retailer sells both apparel and equipment on a single website where all conversions occur. To compare the performance of these two product groups independently in reporting, how should the Campaign Manager 360 hierarchy be configured?
- Create a parent advertiser for the retailer and two child advertisers for the product groups.
- Use a single advertiser, but assign a different user role to each product group's media planner.
- Create all campaigns within a single parent advertiser and use unique site IDs.
- Set up two separate accounts — one for apparel and one for equipment.
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