Question: A retailer sells both apparel and equipment on a single website where all conversions occur. To compare the performance of these two product groups independently in reporting, how should the Campaign Manager 360 hierarchy be configured?
- Create a parent advertiser for the retailer and two child advertisers for the product groups.
- Use a single advertiser, but assign a different user role to each product group's media planner.
- Create all campaigns within a single parent advertiser and use unique site IDs.
- Set up two separate accounts — one for apparel and one for equipment.
Explanation
A parent advertiser can hold the shared Floodlight configuration for a single website. Separate child advertisers allow apparel and equipment campaigns to be managed and reported independently while still using the parent’s shared conversion setup. This structure supports separate advertiser-level reporting without duplicating the same sitewide tags. It is appropriate when one business needs product-group separation under common conversion measurement.
Why the other options are incorrect
User role changes access permissions, not reporting hierarchy for product groups.
Unique site IDs identify publishers or media locations, not separate product-group advertisers.
Separate accounts would unnecessarily split account structure and complicate shared Floodlight measurement.
Source for verification
https://support.google.com/campaignmanager/answer/2893922?hl=en
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