Question: A specialist needs to share a high-value audience list from Google Analytics to Display & Video 360. Which feature within the Google Marketing Platform facilitates this product-to-product data link?
- Integration Center
- Administration
- Recently viewed
- Looker Studio
Explanation
The product-linking workflow in Google Marketing Platform connects supported products so audience and measurement data can be shared. A Google Analytics audience can become available for targeting in Display & Video 360 after the accounts are linked. This type of connection is managed through linked-account integration settings, not reporting or interface shortcuts. It supports product-to-product data sharing across the platform suite.
Why the other options are incorrect
Administration manages account and user settings, not audience sharing between products.
Looker Studio visualizes data but does not create product data links.
Recently viewed is a navigation shortcut, not an integration feature.
Source for verification
https://support.google.com/displayvideo/answer/13766070?hl=en
https://support.google.com/marketingplatform/answer/9013955?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.