Question: A user clicks a Facebook ad and then, two days later, clicks a Google Search ad before buying. Without Campaign Manager 360, both platforms would claim a sale. How does Campaign Manager 360 solve this?
- By requiring the user to use the same browser for both interactions.
- By blocking the search ad from serving if the user has already seen a social ad.
- By deduplicating the conversion and assigning credit based on a single source of truth.
- By automatically doubling the revenue reported in the Social dashboard.
Explanation
Campaign Manager 360 uses Floodlight to connect conversions with prior ad interactions across tracked channels. Attribution tracking determines which clicks or impressions led to the conversion within the configured conversion window. An attribution model then controls how conversion value is credited across eligible touchpoints. This prevents separate platform reports from independently treating the same purchase as their own isolated result.
Why the other options are incorrect
Blocking search ads is not a function of Campaign Manager 360 attribution.
Doubling revenue would inflate reporting and is not part of Floodlight measurement.
Same browser requirement is not the method used to resolve cross-channel conversion reporting.
Source for verification
https://support.google.com/campaignmanager/answer/6190109?hl=en
https://support.google.com/campaignmanager/answer/6173082?hl=en
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